PEAK Perspective

We partner with visionary leaders who are committed to transforming themselves, their organizations and how business is conducted. The Principles of PEAK and the Practices of PEAK Leaders create the ultimate differentiators for a company based upon delivering on the unique, higher needs we all have as human beings. We believe that fulfillment and profits are not mutually exclusive and when both are given the proper attention, PEAK leaders and organizations emerge.


PEAK Programs

  • Be Inspired

    In my talks I share my journey of building a sustainable business in today’s challenging economic environment, ...

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  • Become a PEAK Leader

    PEAK principles are only as good as the practices of PEAK leaders. Many senior executives have found the principles the book...

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  • Build a PEAK Team

    Teams exist to produce results. PEAK organizations create conditions for teams to produce results that exceed even their...

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Chip Conley

If you believe that thriving organizations are the direct result of flourishing individuals and teams, you’ve come to the right place. In response to those who had read my book or heard me speak and become inspired by my vision for creating PEAK organizations, we have developed programs to help you and your organization take the next step towards peak performance.

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Our Team

The PEAK team comes together from a variety of backgrounds and expertise, for the sake of creating peak performing organizations. This team is responsible for bringing the PEAK Programs and the work of Chip Conley to life inside organizations. With over 100 years combined experience creating and facilitating organizational excellence, the PEAK team brings a wealth of knowledge and skill to help you take your organization to the next level.

The Company We Keep

  • Adobe
  • Acceller
  • Kaiser Permanete
  • Joie de Vivre
  • Fremont Bank
  • Renaissance Executive Forums

Our team has also worked with:

  • American Express
  • Cedars Sinai Medical Center
  • Dentsu Advertising Agency
  • Global Business Network
  • Google
  • Merrill Lynch Trust Officers
  • Microsoft
  • Morgan Stanley
  • Nike
  • Ogilvy Advertising
  • Presidio Sports & Medicine
  • Saatchi & Saatchi
  • Thunderbird School of Global Management
  • The Grove
  • Tuesday's Children
  • US Army's Special Forces
  • UNAIDS
  • United Way of America

PEAK Perspective

What’s the most neglected fact in business? It’s that we’re all human and, based upon our particular role, we have various needs we’re looking to fulfill. What’s your operating manual for addressing these human needs? That was the question Joie de Vivre Founder and CEO Chip Conley faced when he saw his company, the largest operator of hotels in the San Francisco Bay Area, get rocked by the combination of the dot-com crash and 9/11 tragedy in the early part of the new millennium.

At the bottom of that economic downturn, Conley reacquainted himself with Abraham Maslow’s iconic Hierarchy of Needs theory. Maslow suggested that all of us have universal needs at the base of our human motivation pyramid and that as those needs are partially met, higher needs emerge up to the peak of the pyramid where self-actualization is the pinnacle of human experience (later in his life, Maslow renamed this self-transcendence). Conley reinterpreted Maslow’s five-level pyramid into three key themes of Survival, Success, and Transformation in what has become known as the Transformation Pyramid: a paradigm for looking at your life and your business. And, his company, Joie de Vivre applied these three themes to their most important stakeholders: their employees, their customers, and their investors.

Company Relationship Truth